Weekly Roundup [1] Oct-16

Apple launches Search Ads for the App Store

After a beta period that began in June, Apple is now opening up Search Ads for the App Store to all publishers and developers. It’s currently available for the iPhone and iPad only in the US. Details

Amazon Beats Google in Product Search

Amazon is beating Google for product searches. The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared to 28% who opt for a search engine....

Penguin 4.0 Rolled out

Google confirmed last Friday, Penguin 4.0 is now being rolled out. The spammy link punishing update now works in real-time and will only penalise offending webpages rather than the entire domain.

Google Launched Keyword

Google launched a new blog on Thursday, main purpose of which is to “provide a central, official source of news about who we are, what we do, and what we value.” So far, that’s been mostly in the form of aggregation of the company’s 19 most popular blogs. And it’s...

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